Nexacu

Motion graphics video of a series of illustrations and minimalist 2D office characters appearing along a red arrow as it progressively moves from bottom left to top right.

Nexacu

motion illustration

A clean, continuous-motion explainer animation built to boost SEO and conversions on Nexacu's training website.

Problem

Nexacu needed a way to quickly communicate the range and value of their Microsoft end-user training to website visitors who might otherwise bounce before reading a full page of service descriptions.

Solution

Working from Nexacu's brand guidelines and a handful of illustrations originally created for print, I storyboarded and expanded the artwork into one continuous scene, tracing a path onward and upward to represent a customer's training journey. Along the way, the shot reveals different services, solutions and benefits, brought to life with subtle animation rather than a series of disconnected slides.

Why it works

A single continuous journey gives the video its own narrative momentum, so viewers keep watching to see where the path leads rather than clicking away partway through. That structure also lets Nexacu showcase several services in one short, scannable piece instead of asking visitors to dig through separate pages.

Role

Illustration, Animation & Motion Design

Credits

Client : Nexacu Creative Direction : DAIS Illustration : Cameron Pyke Animation: Cameron Pyke

Minimal blue white and red illustration of office/tech icons and 2D characters. A lady on an aeroplane, a tablet with a video playing and a laptop.

Minimal blue white and red illustration of icons and scenes. A top down view of a plane flying over fields and an office building with a red car parked outside.