Nestworth

illustration motion design

A short animated explainer blending clean vector shapes with hand-drawn sketch details to introduce Nestworth's refreshed financial advisory brand.

Problem

DAIS was building out a new brand for an existing client, and alongside their strategy and design work, the client needed videos to show the brand's evolution and explain their services. In financial advisory, that meant landing somewhere between trustworthy and fresh. Too corporate and it would feel dated, too playful and it would undermine confidence.

Solution

I combined Nestworth's clean, cool brand colours with the sketched illustration style that was part of the new identity, creating a look that merged the two. I kept the content simple, using iconography and text, with the clean vector shapes layered over hand-drawn details so the sketched touches added personality without cluttering the message.

Why it works

The result is a clean, professional asset that suits the financial advisory market while still delivering the fresh, modern energy the new brand was aiming for. The blend of precise vector shapes and loose sketching signals both credibility and approachability. It also paid off practically, since this one asset gave Nestworth multiple outputs they could use across their business.