Minimalistic motion graphic video showing characters and icons made of clean linework and limited colour palette.

RosterKey

illustration animation

A clean animated video to explain the advantages to Roster Key rostering software.

Problem

DAIS approached me to make an animated explainer video to help boost SEO and engagement for a website they were developing. The aim was to quickly show the services and benefits of the rostering software their client offered.

Solution

Provided with all the brand guidelines and and colours, I storyboarded and created illustrations that suited the simple line based iconography of their site design. Distilling concepts down to simple icon representations – showing multiple services, solutions and benefits bought to life with subtle animation.

Role

Character Design, Storyboards, Illustration & Animation

Credits

Client : Shiftworks Creative Direction : DAIS Illustration : Cameron Pyke Animation : Cameron Pyke & Tom Ward

Minimalist illustration of three diverse characters assembling blocks around a logo in the centre.

Minimalist illustration of a three by three grid of diverse characters and a rostering icon in the centre.

Minimalist illustration of 3 icons in a limited colour palette: Magnifying glass, rostering time blocks and a pie chart.